I’ll be going over effective methods of marketing that you can do yourself, and what you should hire others for.
What marketing can you do yourself? What marketing should you outsource?
The truth is, you can do it all yourself, but you will sacrifice a lot in the process. It may seem like you’re saving a ton of money by creating content yourself, or researching the right keywords to use in your PPC campaigns, but there is a hidden truth.
If you’ve never heard of opportunity costs, I’ll give a brief definition:
Google has the definition of Opportunity Cost as “the loss of potential gain from other alternatives when one alternative is chosen.”
Basically, if you choose to learn how to do all the marketing yourself, it may cost you more than hiring someone else, because of what you could be doing to make yourself more money in a different avenue.
There are, however, small methods of marketing that wouldn’t hurt to do yourself, and it can save you money to be aware of what goes into marketing, so you can avoid getting overcharged by a marketing company.
That being said, instead of taking the time to learn how to do it all by yourself, consider letting us help your business by visiting simpledevco.com or shoot me an email at email@example.com and make sure to include the keyword “simple” to receive a special introductory rate.
- Content Marketing
If you’re a good writer, and are experienced in your field, consider creating long-form content properly optimized for your relevant keywords to increase traffic to your website.
This is majorly important for any website that wants to drive more organic traffic for their business, and has massive success in the long-term.
You can do this yourself, but you have to be aware of what it costs. It may seem free to sit down and spend 6 hours writing out authoritative content with slam-dunk SEO, but what else could you have been doing in those 6 hours?
Would that time be taken away from working with a client? If you build websites, should you really be spending your time writing instead of building a website portfolio?
Sure, you can do content marketing yourself, and if you have the time, you definitely should.
That being said, if you’re a successful business owner who’s looking to expand, you probably don’t have 6 hours to sit down and write a blog post, and you may not be able to do it as efficiently as someone who does it for a living.
- Instagram Marketing
Instagram is only getting more popular, and with over 1 billion users, there’s sure to be a user base that would be interested in your product or service.
If you aren’t on Instagram, even if you don’t quite see the benefit, you’re really missing out. Even if you just use Instagram to post once a week, behind the scenes of your business, or a new product that you’re launching, or a helpful tip for your audience, you’re still leagues ahead of the business who poo-poos it as “the younger generation’s playhouse”.
To do it effectively, I highly recommend sitting down with a professional and outlining a 30 day at-a-time post strategy and creating the content ideas that you’re going to post. Even if you’re only posting twice a week, this will still save you a ton of time if you already know what you’re going to post.
To more effectively use Instagram, interact with your audience in the beginning of each day taking the time to respond to comments, explore other businesses and interact with them, see if you can collaborate with another organization to expand your reach.
There’s no shortage of creative ways to use social media to your business’s advantage.
- Video Creation
This is huge! With video creation equipment only getting cheaper, and virtually everyone having a high-definition camera embedded in their smartphone, there are no more excuses.
Not necessarily creating video advertisements, but just YouTube videos to add to your website that go alongside a blog is huge for ranking higher in Google’s search results.
If you’re interested in getting started with a small YouTube studio, I have a link down below that will take you through all the equipment I used when starting out, all of which I recommend and are extremely affordable.
Video content creation isn’t only for videos, as surprising as it may sound, but think about it. If you create a video outlining your services, or describing your business and how it can help a consumer, you can turn that video into many different formats and market across multiple channels, which leads to our next method of marketing that you can do yourself.
- Multi-Channel Integrated Marketing
When you create a YouTube video for your business, you can:
- Rip the audio and turn it into a podcast
- Transcribe the video and post it as a blog to your website, optimized for relevant keywords
- Upload the original video file directly to Facebook (native Facebook videos get more impressions and shares than a shared YouTube link)
- Upload the video to LinkedIn, for the same reasons as above
- Edit the video into a 1 minute highlight reel and upload to TikTok and Instagram
The opportunities that are available to you after creating just 1 video is immense. Not only will you build your YouTube audience, but you’ll also build your:
- Instagram audience
- LinkedIn audience
- Facebook audience
- Podcast listener audience
- Website visitors for the transcribed version
- TikTok Audience
So that’s 7 different social media channels that you can market to by just creating 1 single video. It’s insane.
Something to keep in mind is that while you can do all of these methods yourself, you must take into consideration what your opportunity costs are. 9 times out of 10, it makes way more sense to hire professionals to market your business.
It is, however, best practice to familiarize yourself with all the marketing methods that you could be doing, so you can help play a role in marketing your organization or business when outsourcing to a marketing firm.
- Wrapping Up
So that was a brief explanation of the different marketing methods that you can do yourself, as well as an overview of why you should probably hire someone else to do all of it.
If you have any questions or comments, please put them down below, and consider subscribing, liking this video, and turning on notifications to stay up to date with our newest videos. We release new content every Monday and Friday.
Instead of taking the time to learn how to do it all by yourself, consider letting us help your business by visiting simpledevco.com or shoot me an email at firstname.lastname@example.org and make sure to include the keyword “simple” to receive a special introductory rate.