How to Choose The Right Keywords For Your Business in 2021


I’ll be going over how to choose the right keywords for your business. This will be a general guide to explain how to find the most relevant keywords for your content being uploaded to your website. 

Instead of taking the time to do it yourself, consider letting us help your business by visiting or shoot me an email at and make sure to include the keyword “simple” to receive a special introductory rate.

Long-Form Content

With long-form content still being the most effective way to drive traffic to your website, you have to ask the question: “What keywords are my target users searching for?”

If you aren’t asking this question, then you’re missing out on one of the most effective internet marketing methods to date in 2021, and will only continue to be prevalent in the years to come.

So you’re writing content for your blog or website, what’s the subject that these posts are on? A keyword is the concise description of what your post is about, and is responsible for being the main gateway for users to find your website. 

If a keyword perfectly meshes with the content that is being posted, then it is more likely that your target audience will organically find your site. So what keywords are the best for your business? 

This is mainly geared towards professional services like Law Firms, Accounting Firms, Real Estate Agencies, Doctor’s Offices, and Architectural Firms, but you can take the same approach to finding keywords that will be relevant to your industry. 

Google’s Keyword Planner

There are a few different tools that you can use to find the most relevant and suitable keywords for your business, but I am a really big fan of Google’s Keyword Planner. 

It’s a powerful and free tool that lets you enter in your industry or keywords that you have, and gives you more keywords that you can use. It’s an incredibly useful tool because it not only shows you the ideas for new keywords to use, but also tells you the monthly search traffic, the competition rate, high, medium or low, as well as the average bid range to give you a range of cost.

So let’s assume that you have a Law Firm, and you want to create content for your website to drive more traffic to get more leads. 

We’ll search inside Google’s Keyword Planner: “Law Firm” and take a look at the results for ideas of content to create for your site.

Now, the goal here is to find 3 different types of search volume, high, medium, and low. You want a mixture of all three to be targeting all different areas to get the most volume possible. 

Use A Mix Of High, Medium, and Low Search Volume Keywords

So from here, I’ll choose a keyword with high search volume: “lawyers near me”, a keyword with medium search volume: “best lawyers”, and a keyword with low search volume which may or may not be one that’s listed on Google’s Keyword Planner: “central coast law firm” would be a great example of a low search volume keyword. 

I’m in the central coast, so it would make most sense if I had a law firm to use a keyword in my area to effectively target my community. 

So from these keywords, you can start to envision a piece of content that you can create in either written format, or video format to be transcribed into written format. 

Creating A Targeted Piece of Content

I’m thinking “How To Find The Best Lawyers Near Me On The Central Coast | Central Coast Law Firm.”

This would be a great piece of content to create because it will be targeting all three of those keywords, high, medium and low, so you’ll get a little bit of the volume from the high volume keyword, a good chunk from the medium keyword, and it becomes increasingly easy to rank at the top for your low search volume keywords.

It’s More Than Just Volume

Remember, it’s not strictly the volume of visitors coming to your website every month, but how qualified they are to be your clients or customers. If you’re an accident attorney serving the Central Coast, you wouldn’t want 3k monthly visitors from Canada that are interested in a divorce attorney.

So by knowing who you want your visitors to be, you can use Google’s Keyword Planner to find those keywords that will be most relevant to your immediate audience. 

Refining Your Search On GKP

You can enter in your website to have Google provide ideas of keywords based on content that’s already on your site. This is a useful tool to use secondary keywords, but not necessarily to base the bulk of your content on.

You can filter the results based on location, language, and date range to get the most accurate view of the volume and competition of your prospective keywords.

You can also use these keywords to create Google Ads. Now, I don’t recommend immediately jumping into using Google Ads before you have a solid amount of content already on your website.

If you haven’t made use of writing content and trying to organically drive traffic to your website before using ads, in my experience, you’ll be throwing money in the trash. 

So write content first, make a video, transcribe it, post it to your website, and find out what keywords work best for your business specifically. 

Once you have a solid idea of the keywords that attract your target audience, then you can use those keywords to create a PPC (pay per click) campaign to supplement your organic traffic to your site. 

So that was a brief overview of how to choose the correct and most relevant keywords for your business using Google Keyword Planner. If you have any questions or comments, please put them down below, and consider subscribing, liking this video, and turning on notifications to stay up to date with our new videos. We release new content every Monday and Friday.
Instead of taking the time to search for the most relevant keywords for your own business and creating content, consider letting us help your business by visiting or shoot me an email at and make sure to include the keyword “simple” to receive a special introductory rate.

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