6 Steps to Defining Your Target Audience

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What’s your target market? Who will most benefit from using your product or service? How do you figure out who your target audience is? Here’s 6 steps to defining your target audience, brought to you by Simple Dev Co, professional Monterey Web Design.

The best way to make sure your business is staying at the top of its game online is ensuring you’re targeting your ideal clients! Now, defining your target market is something that takes time, money, and a significant amount of effort for all sizes of business. With the right tools on hand, you’ll be able to find your target market and your niche.

If you want to better understand your business and who can most benefit from it, and how to target them, consider letting us help your business by visiting simpledevco.com, or sending me an email at [email protected], and make sure to use the keyword “simple” to receive a special introductory rate.

Targeting Your Audience

So many businesses make the mistake of only targeting people that are currently interested in their business, but this is not the way to reach your target audience. To give you a better understanding of how to identify and reach your target audience, we’ve compiled a list of 6 tips you can use for your business’s growth. 

1. Identify Your Customer Base

If you currently have clients, this step becomes easier. Ask your clients why they chose you, and why they stay with you. As you’re taking a look at the answers, pay close attention to which type of customers are generating the most revenue. This will assist you in understanding not only how to cater to your current client-base, but also give you a specific road to take to get more ideal clients. It’s also a good idea to pay attention to the types of clients you don’t want, and what they like; then you can avoid trying to attract those types of clients.

2. Know Your Competition

This is more critical than you may think, and you may think it’s a waste of your time to focus on someone else’s business instead of your own. This is not the case; while it may seem counter-intuitive, by focusing on your competition, you’ll be able to better understand how to stand out. 

Who’s your competition? What are they up to? What keywords are they using? Do they have Google Ads, Facebook Ads? Are they on Twitter? Who’s following them? Who’s snatching clients before you can get to them? Asking and answering these questions and any related questions will aid in your endeavor in getting more clients and growing your business.

3. Review Products and Services

As you’re looking for all the ways to reach and acquire your target audience, it is vital to review your organization’s products and services. In order to best serve your current clients and continue to get more clients and retain them, you need to be intimately familiar with the products and services you sell. It’s not only important to understand things from your end, but to take into consideration what your customers expect from you. Ask the following questions to get a better understanding of your clients after they purchase from you: Are they happy with your product or service? How do I think they felt with the customer service? 

Knowing how your company is viewed in regards to your product and services will allow you to better market yourself to your ideal audience. It’ll also help you to figure out the type of client that may best benefit from your product or service.

4. Analyze the Details of Potential Customers

This next step requires you to reach out to your potential client-base and find out the following info: location, gender, education level, income level, age, marital status, background, etc. This will help you identify who’s more likely to do business with you.

5. Create the Ideal Client Profile

This is the most important part here: when you create your ideal client’s profile, or portfolio, it should contain a full in-depth write up of their values, personality, attitudes, temperament, hobbies, interests, behavior, lifestyle, income, marital status, number of children, etc. This does not have to be based on any real person, but be as specific as possible when creating this. That way, when you’re reaching out to people, you can cross reference your ideal client profile to better know who’s a good fit for your business.

6. Make a Decision

None of this will help you if you don’t know what to do with the information; decide who you’re going to reach out to, and then do it. Make sure, as you’re moving forward with this, that you’re targeting an audience that can actually afford you. Do some critical thinking when you’re doing all this research and creating your target audience, don’t just slap it together and hope for the best. Make sure that there’s enough of a need for your product or service, and that it will mesh well with who you think your target audience is. 

There’s no step-by-step secret formula to creating your business’s target audience, but by familiarizing yourself with these 6 steps, you should get the tools to be able to make the right decision. You can, of course, reach out to different markets, but just make sure that you’re conducting the proper research so you aren’t wasting your time or money. 

7. Getting More Help

When you get further into your business, you start to understand that you can’t do it all yourself. When you’re dedicated to building your business, you begin to realize that you can benefit heavily from outsourcing the work to professionals. 

So that was 6 steps to defining your target audience, brought to you by Simple Dev Co, professional Monterey Web Design. If you want to better understand your business and who can most benefit from it, and how to target them, consider letting us help your business by visiting simpledevco.com, or sending me an email at [email protected], and make sure to use the keyword “simple” to receive a special introductory rate.

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